Aquafina came to us wanting to do something with their MLB partnership. Something that would ”attract and engage” consumers. Our answer: A 3rd Base Coach of Life. In a baseball game the 3rd Base Coach is the field general. He instructs and directs his players. We thought it would be great to have that kind of a mentor in everyday life so we developed the Aquafina 3rd Base Coach of Life. Who better than Razor Shines (yes, his real name), the actual 3rd Base Coach for the New York Mets, to give one on one guidance. Need dating advice? Ask the 3rd Base Coach of Life. 401(K) in the crapper and don't know what to do? Razor is there. Just want to cuss at him? Do so at your own risk. Remember, three strikes and you're out.

Click any image to visit the site.

Cubes of dynamic content populate the screen. The user can navigate via the cubes or a retractable menu. While the user browses the site images and music videos are played on the background. The user has the option to control playback of the media wall.

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Sweet Office Pro is a slackers ultimate office software bundle. Introduced through Starbucks Doubleshot's "Energy with Dignity" campaign, it allows hardly working employees to appear as if they're hard at work, while in the office, thanks to the cleverly disguised games, sport score aggregators and Twitter feeds, hidden inside popular office work applications.

Click on the Calendar, X-Cell Break or the Tweetie Word thumbnail to see a quick demo. The Power Points applications will release at a later date.

Nokia 360 is a virtual nightclub where users grab a Nokia Phone from the Phone Bar and use it to navigate through the club, including several rooms where they can access the different media. First, however, they must pass the bouncer and present I.D., either the real thing, meaning they register, or their fake I.D, saying they'll register later. Navigating side alleys, before entering the club, gives a quick glimpse of content within the club.

Offline. Click to see the :30 reel.

To target young males fresh out of college and new to the coorporate world we developed the Starbucks Doubleshot's "Energy with Dignity" campaign. The idea was to help these guys appear hard at work, thus helping boost their image in the bosses eyes, even when they are, in fact, slacking off. During business hours the site would default to a faux business side, a buttoned up, professional-looking site, complete with Onion-esk articles, video of grass growing and other fake content. After hours, the site morphes into an entertainment site, featuring customizable RSS feeds, viral webisodes, Sweet Office Pro (a software package of games and Twitter feeds disguised to look like MS Office application) and an iphone application download. Of course the user could toggle back and forth between the sites at any time via a cleverly disguised toggle button. Both sides of the site also featured a hidden web camera to constantly monitor ones back in the event that a wayward boss strolls by.

Click the image to see it in action.

Amp Energy - New Tea & Lemonade Flavors. Breaking the stereotype of Grandma's tea and lemonade - Too tough for a pitcher. The broken shards of the pitcher become the navigation.

Click the image to see it live.

For 2008, we introduced the first, mobile-generated feature film created entirely by everyday people, under the direction of Spike Lee. Using their cell phones, participants were asked to submit photos, videos, music and text based on the theme of humanity and how music plays a role in our experiences. Online editing tools enabled them to collaborate and mix together their creations. The community and Spike Lee voted on their favorite submissions which he cut into one artistic film, set to premiere in Hollywood in the Fall, 2008.

Offline. Click the image to see the reel.