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Cubes of dynamic content populate the screen. The user can navigate via the cubes or a retractable menu. While the user browses the site images and music videos are played on the background. The user has the option to control playback of the media wall. | |
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Nokia 360 is a virtual nightclub where users grab a Nokia Phone from the Phone Bar and use it to navigate through the club, including several rooms where they can access the different media. First, however, they must pass the bouncer and present I.D., either the real thing, meaning they register, or their fake I.D, saying they'll register later. Navigating side alleys, before entering the club, gives a quick glimpse of content within the club. Click on any thumbnail for a quick preview. |
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Starbucks Doubleshot screen saver concept. What better way to demonstrate the power of Starbucks DoubleShot Energy Drink than to wake a sleeping computer. Instead of a typical screen saver the Starbucks DS screen saver initiates by doing a focal blur and darkens in the shape of an eyelid, giving the impression that the user is getting tired and dozing off. Cursor reaction becomes delayed. Over time, a paper dream scene is then played out, stars, moon, comets, rockets, etc. Clicking the Doubleshot icon, at any point, instantly 'wakes-up' or restores the screen to the clear state. | |
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Concept Web site, which won DDB the PepsiCo account. User inputs content and clicks the 'create' button. The site then creates/populates the screen with content relevant to that users interest. Content is presented in a visual thesaurus wheel. The site also uses cookies to more accurately serve content to an individual on return visits. | |
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Amp Energy - New Tea & Lemonade Flavors. Breaking the stereotype of Grandma's tea and lemonade - Too tough for a pitcher. The broken shards of the pitcher become the navigation. | |
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For 2008, we introduced the first, mobile-generated feature film created entirely by everyday people, under the direction of Spike Lee. Using their cell phones, participants were asked to submit photos, videos, music and text based on the theme of humanity and how music plays a role in our experiences. Online editing tools enabled them to collaborate and mix together their creations. The community and Spike Lee voted on their favorite submissions which he cut into one artistic film, set to premiere in Hollywood in the Fall, 2008. Click on the image to view the reel. |
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